Trial And Error Persistence Successful Marketing

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This sounds logical but it's not true. Never abandon advertising that's working. I know many businesses that have been using the same advertising for years and they're still growing. Here's why...

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Tip: Look for narrowly defined niche markets where your product or service solves a unique need of the customers. Focus your marketing on them instead of trying to reach a broadly defined general market. You'll generate more sales and enjoy a better return on your advertising expense.

Other areas where you MAY want to invest money in include: logo design, web design, web promotion, and useful tools such as a graphics editor and a powerful autoresponder. However, there are plenty of free resources on the Internet and I encourage you to seek them out.